We Are Detroit Fire

The Detroit Public Safety Foundation came to us with a small budget and a big challenge. The objectives of the brief were to create awareness, build credibility, maintain relationships, and influence the public's attitude towards the Detroit Fire Department within a 60-second spot. The awareness objective was to communicate all seven, unique divisions within the fire department. From a credibility and public attitude standpoint, the goal was to show positive imagery and reinforce to citizens of the city all the good things the department does 24 hours a day - 365 days a year. Finally, relationship building was also key as the department was looking to increase its overall trust between the department and its citizens of all ages and stress the importance of fire safety. Everything was shot over 2 days in the city using real employees of the city and was written, produced and directed by Green Sky Founder/Director Adam Green who also happens to be a Detroit Firefighter when he's not shooting video or taking photographs.

PRODUCTION

Writer/Director/Producer - Adam Green

DP - Steve Smith

AC - Jordan Glaeser

Gaffer - Maki Fehri

Grip/Utility - Teddy Morriseau

Sound - Andre Holland

PA - Jackson Janik

Stills/BTS - Isaiah Johns