Cadillac “Innerspace” Concept and Ultifi OS Reveal
This was a scenario where Green Sky Director Adam Green was asked by INVNT to come in and help direct two key product reveal videos for Mary Barra's 2023 CES Keynote where she unveiled their vision of an all-electric era that will create mobility experiences to serve communities across the world. Designers, engineers and brand partners were featured throughout the keynote to help share this story of commitment to innovation and sustainability. Here’s General Motors VP of Global Design, Michael Simcoe, talking about the future of fully autonomous luxury transportation and introducing the new concept from Cadillac called the InnerSpace. It was a high profile and large, complicated project supported by amazingly talented crew of hundreds showcasing a newer production “Unreal Engine” technology featuring a 75’ x 40’ x 25’ LED wall and floor rendering real-time virtual environments to complement the on camera speaker.
The video below is the same stage / unreal engine set up featuring Ultifi VP of Software Defined Vehicle and Operating System Scott Miller where virutal background was recreated from an actual design lab within General Motors campus.
PRODUCTION
LED & Unreal Engine - Creative Technology
Director - Adam Green
DP / A Cam Op - Chad Terpstra
B Cam Op - Geoff George
XR Director of VP - Josh Spodick
Technocrane Op - Steve Olsen
Stabilized Head Tech - Shawn Cragin
1st AC A Cam - Gregg Horvath
1st AC B Cam - Kyle Adcock
2nd AC - Alex Klein
DIT - Nigel Robbins
Gaffer - Tim O’Dea
Key Grip - Bill Macleod
Audio - Jeff Jones
Teleprompter - Cindy Sienkiewicz
MUA - Renata Stojcevski
Wardrobe - Michelle Hutchins
