Jim Beam “The Perfect Home Run, Que No?”

The brief from the agency Genesco Sports Enterprises was to produce video and stills content in support of an experiential campaign that complemented a 360-degree Jim Beam Hispanic program while also leveraging an existing LA Dodgers partnership. Bourbon and baseball? Count us in! Considerations included utilizing on-premise and off-premise assets that leverage Dodgers IP, with the potential for developing new collateral to enhance the engagement; Integrating Dodgers legend Adrian Gonzalez into the experience to provide a special memory for the fans that will be in attendance; Leaning into the creativity behind mixology and recruiting a top-notch mixologist to craft unique Jim Beam bourbon cocktails; and utilizing a variety of Dodgers assets to promote the experience and spread. Green Sky provided both on location video and photography for this project. Of course, no Jim beam was tasted by any crew until after the shoot :)

BRAND

Jim Beam

LOCATIONS

Dodger Stadium

Finca Tachibana