GQ Sports “My First Hour”

Featuring NBA Star Cade Cunningham

Detroit Pistons point guard and NBA star Cade Cunningham understands the confidence that comes with being well-groomed. “If you look good, you’ll feel good,” he says. But for Cunningham, a top-tier grooming routine doesn’t have to be complicated—it’s all about simplicity. That’s why he turns to Bevel, the go-to grooming brand designed for Black men. With expertly crafted, no-fuss products, Bevel keeps him looking sharp both on and off the court. While it’s a winning choice for a pro athlete, it’s just as perfect for anyone looking to elevate their grooming game. The GQ Sports team came to Detroit and leaned on Green Sky to provide crew, gear and overall location production management for this project and we were happy to partner with them as an extension of their in-house director and producer they sent from NYC.

AGENCY

Creative Director /DP - James Pettigrew

Producer - Jay Drose

Senior Producer - Brittany Moses

Production Manager - John Mele