Pepsi “All Eating Ain’t the Same”

Featuring Super Bowl MVP Jalen Hurts

IMPACT

Pepsi’s Dig In campaign aims to generate at least $100 million in sales for Black-owned restaurants over the next five years, reaching 40+ communities, and giving personalized attention to 5-15 restaurants within each community.

The program was created in 2020 as part of PepsiCo's multi-million dollar commitment to supporting underrepresented communities. The program provides tools to help Black chefs and restaurateurs gain visibility and access. We were honored to be asked to play a part in raising awareness for the program and had a blast partnering with Pepsi, Genesco Sports Enterprises and Philadelphia Eagles Super Bowl MVP QB Jalen Hurts to help bring some much-needed attention to black-owned restaurants like Foodchaser's Kitchen in Elkins Park and around the country.⁣ Working within some tight budget and logistical constraints, our small, but talented team pulled together a great piece for a program that will hopefully continue to highlight amazing black business owners moving forward.⁣ To learn more about supporting the Pepsi Dig In initiative and to nominate a black-owned restaurant near you, go to the www.pepsidigin.com

BRAND

Marketing Analyst - Christal Watson

AGENCY

Senior Director - Anthony Carrabotta

LOCATION

Foodchaser’s Kitchen - Philadelphia