BUICK “Sunbathers”

IMPACT

Over 150M in total impressions through Instagram, Facebook and Pinterest.

We collaborated with Leo Burnett and the Buick Brand to shoot and edit a series of six-second videos for Buick’s social media channels. All content was to ladder up to Buick’s brand pillar of “Surprise & Delight” with a touch of modern luxury. In executing this pillar in the social space, we were tasked to create eye-catching content that “stops the scroll” in social platform feeds and presents Buick vehicles in surprising ways. Although short and sweet, this video took a lot of planning and execution to make this six seconds look smooth and effortless. We shot in 6K to ensure our framing in camera allowed for 1x1, 4x5 and 9x16 and 16x9 applications for different social channels.

Brand - BUICK

Agency - Leo Burnett

Producer - Sarah Smith

Director - Adam Green

DP - Stephen Smith

AC - Kyle Adcock

Editor - Jake Wrubel